Chapter 639 The Voice’s Astronomical Title Sponsorship Fee!

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Ah?

For a start?

The 1.6% viewership ratings is just the starting figure‽

Wu Mo was stunned in astonishment, “How can a singing talent show program have that high of a viewership rating? In the past two years alone, I believe that none of them has garnered more than 1% of the viewership ratings before?

Zhang Ye shrugged and said, “The key here is that my program has the potential to have such a high viewership rating. What you should be aware of here is that if a program can hit 1.6% and above, it will generate a different effect and discussion for its advertisers. Compared to those programs with only 0.5%, it is definitely not an effect that can be combined by stacking them together, but something that is exponentially better. So if we calculate it this way, based on three singing programs that have viewership ratings of 0.5% each, their total title sponsorship fees should be around the region of about 50 million RMB. With that, even if I were to double the final figure, I don’t think I’m asking for too much, am I?”

Wu Mo nodded and said, “If you calculate it that way, then it’s really not a lot, but…”

Zhang Ye did not wait for him to finish, but added on, “The problem right now is that the program has not even started airing yet, so there’re no viewership ratings or market response data available. Even if I were to persuade you with all that I have, it is still only my words and perspective that you can take. Other people might perceive what I say to them as boasting or touting my own program’s potential, so choose not to believe me. That’s why it is useless for me to talk too much with them. If they don’t wish to believe me, they will not believe me.”

This was also the current embarrassing state of Zhang Ye and The Voice. If others did not believe him or chose not to buy the title sponsorship, what could he do about it? He couldn’t possibly hold it and just wait for the program to start broadcasting first, right? But without the title sponsorship fee, how would he be able to produce the program? There was no way it would make it to broadcasting, so this was a dead-end situation. Everything depended on this.

Wu Mo was silent.

Zhang Ye smiled and stated, “But CEO Wu, you should know what kind of a person I am. When it comes my work, I never boast about what I can achieve. If I claim that I can make the program hit that viewership rating, then I can definitely do so and it won’t get any lower than that, only higher. Today’s not the first day you’ve known me. We’ve even worked together for some time now, so whether or not there’s any qualifications to my claims, I’m sure you know better than anyone.”

Zhang Ye smiled and said, “Thank you.”

Wu Mo glanced at him and asked, “Can I believe in you as well this time?”

Zhang Ye explained, “You can rest assured. The core of the program is the voice, to allow singers to return to their basics in the music indus—”

Wu Mo said, “Don’t explain to me the technicalities of the program. Just give me your word.”

Zhang Ye pondered for a moment before saying firmly, “You can fully put your trust in me. On this matter, I would never cheat you. Even if I were to cheat someone else, I would not do it to you.” He was speaking the truth, as after all, if he cheated Wu Zeqing’s nephew, his girlfriend would surely come looking for him. “I will also be honest with you here because we’re friends. The reason that the title sponsorship fee costs 100 million RMB is because our program team requires the money urgently to start production while Central TV is being very conservative with the budget and did not approve of our request to increase the funding. It ended up with me having to find my own ways to get more production budget. If we did not lack any money, even if you offered us 50 million for the title sponsorship fee right now, I would not say anything about it. Of course, I’ll add that if you really buy it from us at 100 million, this money would definitely still be worth it. With more money, we can increase the quality of the program and the viewership ratings will also be better, which would also serve your advertising much better too. On top of that, your company will surely claim this year’s label of title sponsorship king, so that would benefit your group in terms of the advertising effect too.”

Seeing him agree so readily, Zhang Ye began to feel a little embarrassed. He said, “Why don’t you think about it some more first?”

Zhang Ye smiled cheerfully and stated, “In a month’s time, not only will you not feel the pinch, you’ll feel a cramp from your mouth instead.”

Wu Mo wondered, “Cramp from my mouth because?”

Zhang Ye quipped, “—of smiling too much!”

Zhang Ye reached out his hand and said, “Then may I thank you for your trust in me and let’s have a happy partnership?”

“To a happy partnership!” Wu Mo also played along and reached out his hand to shake Zhang Ye’s hand.

With Zhang Ye’s constantly rising popularity, the number of people who doubted him also increased as more people started to learn of him. But at the same time, the number of people who believed in him also rose, and at a greater rate than those who doubted him!

Like this scene which had just played out, even when Wu Mo had only found out about the program called The Voice of China today, without knowing the specifics of it or asking about the production timeline, with just Zhang Ye’s reputation and the hallmark of his name, Wu Mo dared to agree to such an astronomical sponsorship fee and sealed the deal with just a handshake! From this alone, it could be seen just how strong the brand of Zhang Ye had become!