Chapter 1337 – Blocking the marketing channels

Feng Yu wants to purchase those national brands controlled by foreign companies but does not want to spend a lot for it. The simplest method is to lower the value of these brands before acquiring them and market them again.

An example will be Jianlibao. Lehaha had taken over Jianlibao as the market leader in China. Still, the netizens voted Jianlibao as their favorite drink last year. That’s because many people grew up drinking Jianlibao.

The simplest way to suppress a brand’s value is to lower its brand awareness. But Feng Yu does not want to dig up those companies’ dark history or tarnish their brands. He has no intentions of destroying those brands. He will just lower the brands’ exposure to let people slowly forget about their existences.

How is Feng Yu going to lower these brands’ exposures?

All along, it was those foreign companies who used loopholes in contracts to take advantage of Chinese companies. But it will be different this time. Feng Yu will let these companies know that they are not the only ones who know how to take advantage of loopholes in contracts!

…….

“Why should you compensate them?! We are the ones who should be getting compensations from them!” Feng Yu replied.

“How are we going to seek compensations from them?” Chief Jia asked.

“This Zhonghua toothpaste claims to be Chinese. But this company had been taken over by a foreign company.”

“Manager Feng, what do you want from us?” Chief Jia asked.

“Isn’t it obvious? I am helping your TV station to make money.”

“Manager Feng… Stop beating around the bush. Have they offended you? It shouldn’t be. They will not dare to offend you.” Chief Jia asked.

“Foreign companies’ products? These are all our old Chinese brands. Zhong Hua Toothpaste has been around for decades. Doesn’t our Beijing Pharmaceutical factory produce this medicine? This shampoo is from a company in Guangdong. How can they be foreign companies?”

“Furthermore, what has it got to do with you if they are foreign companies? Are you thinking of killing off all the foreign companies in China?” Chief Jia laughed.

“That’s right. I am going after them. Not only will I seal off all the marketing channels, but I will also seal their sales distribution channels. Tai Hua Supermarket Group will remove all these brands from the shelves.”

“It’s fine to be foreign companies, and I am working with several foreign companies. I welcome them to invest in China, but they should not use our national sentiments to make money. They are selling their products under our national brands and taking away all the profits!”

Chief Jia shook his head. “Manager Feng, you are too extreme. You can go overseas to make money, but don’t allow foreign companies to make money in China. Furthermore, if you force these companies to close down, what will happen to those workers and the local economy?”

“I will take over and rebuild their brands. I can also let these companies’ products step out of China. Although I have businesses in several countries, I have never made use of their people’s nationalistic sentiments to sell my products.”

Station Chief Jia hesitated. These companies are quite disgusting. You are a foreign company, and why are you claiming to be our Chinese national brand? This is a scam.

Station Chief Jia looks at Feng Yu. “Are you sure you want to do this?”

“We must do it!”